The question small business owners are asking now is: How can I use WhatsApp for business?
Let’s look at 5 creative ways to implement WhatsApp in your business.
1) Using WhatsApp for internal team communication
Whenever we try to implement any new internal communication tools at Profit Books Opening in a new window , we got resistance from employees. People are reluctant to “learn” new things. The best thing about WhatsApp is that almost everyone uses it and requires no training. Another advantage is that I don’t need to explicitly ask the team to check WhatsApp as they are linked to it.
We form sales and development team groups on WhatsApp and share instant messaging for which email is not required. It is fast and fun to use.
WhatsApp Web makes it even easier to type messages using a web browser.
2) Using WhatsApp for customer communication
Here’s a sales tip – If you follow up on WhatsApp instead of making direct calls, you’ll get 40% more response. No one likes phone calls from unknown numbers, but we are more likely to respond to personal messages. When we started using WhatsApp for customer communication, we realized better response and engagement.
This also gives the opportunity to be unofficial. For example, you sent a quote to your potential customer but haven’t heard of it, what do you do? You can call him or send a follow up email using a formal language. Instead, if you just send a short message on WhatsApp asking about the status, you might get a quick response.
I began to see more and more small businesses using WhatsApp to announce new offers or send festival wishes to their customers. At ProfitBooks , we use WhatsApp’s calling feature to chat with our international customers.
3) Using WhatsApp for Customer Support
WhatsApp can be a great customer support tool, simple because of its broader reach. Your customers would always prefer to send a message via WhatsApp instead of calling a help desk number or raising a ticket.
NowFloats, a website development platform, uses WhatsApp for customer support. Just Herbs’s Arush Chopra has been offering skin and product consultations on whatsapp. There are even new businesses like Wazapper that provide tools and API to set up the customer support system using WhatsApp.
However, providing customer support via WhatsApp may not be a good choice for all types of businesses. My Operator’s Kritika warns that answering all messages on WhatsApp may not be practical for companies that receive hundreds of customer calls every day.
Therefore, choose WhatsApp as a customer support tool only if you have fewer customer requests.
4) Using WhatsApp for Marketing and Promotion
WhatsApp is the new SMS. We realize that WhatsApp can be a very strong marketing tool. It’s a good one-to-one platform for direct communication with our listeners. ”
You can use WhatsApp to send images, audio files, short video clips of your products, and text messages to users around the world. Unlike SMS or Email, there is less restriction on format and chances of delivery are higher.
This does not mean that you should spam your customers with WhatsApp messages. Ideally, you should use WhatsApp to connect with existing loyal customers, rather than trying to reach new users. Everyone hates messages from unknown numbers.
If you really want to get a good answer, you’ll need to create creative ways to promote your business using WhatsApp. For example, Colgate invited people to send their smiley selfies via WhatsApp to a phone number displayed on the toothpaste package. Motivation: A chance to be styled by ambassador brand designer Sonam Kapoor!
5) Creative Use of WhatsApp for Business
People have built new businesses using WhatsApp as a platform, and others are using them to grow their business economically. Let’s look at some creative uses of WhatsApp that may give you few ideas for the next project.
- Build Small Eneterprises
- Grow Your Sale
- Product Promotion
- Launch New Trends In Market
- Social Awareness
- Counseling of Clients
- You Can use It as Your Marketing Media
- It s help full in Lead generation
You Can use Whatsapp as your Social Market. Read More About Here